Connect consent with the tools that measure and grow your business
Cookie Craft connects one consistent consent state to Google Tag Manager, GA4, Google Ads, Meta Pixel and TikTok Pixel — so the right tools can start at the right moment, across your whole website ecosystem.
or read how consent works
One consent layer, every measurement tool
Don’t install yet another banner on top of a tracking setup that is already fragmented. Cookie Craft gives analytics, advertising and pixels the same consent decision — set before Google Tag Manager loads (when GTM is installed through Cookie Craft), and applied consistently on the root domain and its subdomains.
Choose the direct integration for a simple, robust setup, or manage everything through GTM for advanced tracking. Either way, the consent state comes first.
The four integrations, each with its own page
One subject per page — no generic “marketing pixels” catch-all.
Google Tag Manager
The central layer. GTM loads early; Cookie Craft sets the consent state before it, and your tags are controlled by that state.
GA4 & Google Ads
Measure the journey in GA4, optimise the right conversions in Google Ads — with Consent Mode v2 and a clear anti-duplication rule.
Meta Pixel
Load the Meta Pixel only when advertising consent allows it — directly from Cookie Craft, or managed in GTM without duplication.
TikTok Pixel
Control the TikTok Pixel with the same consent layer as the rest of your stack — direct Pixel ID, or through GTM.
Built in, not bolted on
The integration is part of the architecture — not a snippet added afterwards.
One consent state
The same choice drives analytics, advertising and pixels, reused across return visits and subdomains of the same root domain.
Direct or through GTM
Enter a Pixel ID in Cookie Craft, or keep the tag in your container — pick one path per pixel, never both, so events are not duplicated.
Verify before you trust it
Confirm behaviour in GTM Preview, GA4 DebugView, Meta Events Manager and the TikTok Pixel Helper — for reject, accept and return-visit paths.
Consent before measurement. Control before optimization.
Every integration above is in the base plan — no higher tier, no add-on.